Our Values
The principles that drive every decision, game, and connection.
A Vision That Preceded the Headlines
At TURF, we didn't wait for national policies or trending narratives to shape our mission. From the beginning, we built this facility to be more than a place to play — it's a community-driven ecosystem for youth development, mental wellness, and social connection.
Why We Exist
We believe that sport has the power to:
Support mental health
Through routine and structured physical activity that builds discipline and focus
Teach valuable life skills
Resilience, leadership, and teamwork that translate to success in all areas of life
Create safe spaces
Where people from all walks of life can belong and feel welcome
Bridge social divides
By fostering connection and shared purpose across different communities
"We're not riding a wave — we were already building the tide."
Our Commitment to Youth
We've designed TURF to support youth at every level:
- All-season access to premium indoor sports
- Skill-based coaching programs for all levels
- Subsidized memberships and future scholarships
- A space to build confidence and stay active
Social Impact Through Sport
TURF is a vehicle for:
Welcoming newcomers
Into Canadian culture through team play and shared sporting experiences
Creating equity in access
For Indigenous youth and underserved communities through targeted programs
Promoting mental wellness
As a core part of athletic development and overall health
Hosting inclusive events
Leagues and festivals that build lifelong friendships and community bonds
What's Next
As Canada starts to embrace sport as a national priority, TURF is ready to lead — not just participate. Our franchise-ready model is designed to scale this impact across provinces, bringing access, health, and hope to communities nationwide.
